A Social Media Marketing Campaign Deconstructed

Could an inexpensive social media marketing campaign drive 200,000 people to a SeaWorld theme park? One social media marketer claims just that.

In my latest post at E-consultancy.com, I deconstruct what some tout as a successful social media marketer campaign.

Based upon the available information and scarce Web 2.0 commodities called logic and common sense, I come to a startling conclusion: the emperor still has no clothes.