Followholic? Followfuckingholic? N-word please. Shit like this turns my brain grapes into brain raisins…

Few of the tech blogs can reasonably claim to accurately track what’s “hot” and what trends are being established. Look at how wrong they’ve been over the past several years.

Want to know what’s hot? Cash. Want to know what the important trend is? The more you have, the better.

juliejulie: mommy blogs aren’t my thing but if they entertain the audience they’re targeted towards, they’re doing their job.

As for me, if “just because” means that my blog is somehow insightful, enlightening or otherwise entertaining, that’s why you should read it. If it isn’t doing anything for you and you’re reading it “just because” there’s nothing better to do, I would be the first person to suggest that you find something better.

“You read about who or what is hot or not, what seemingly important trends are arising and so on. But in the end of the day they don’t affect your business decisions.”

Look, if that’s what makes you happy, that’s cool, I can’t argue.

The problem, however, is that it does affect people’s clarity of mind as they approach many business decisions.

You gotta keep your eye on the ball. Second Life? Facebook applications?? If you paid too much attention to these ephemera, you were likely not paying enough attention to the bottom line.

Do we really need a yellow press? Does the oil industry have one? Does the insurance industry have one? It infantalizes a sector when it emphasizes gossip. Does anybody really care if Sarah Lacy bombs an interview? Does anyone care who she is? Probably- the people who weren’t busy building businesses.

There are two types of people associated with the tech sector – those who view it as a hobby and those who view it as a business. Too many of the former dominate the conversation and it hurts the industry.

Maybe none of this really matters, never really did, but people like to talk to each other anyway. I mean, I’m sitting here reading your blog, for instance, just because.

But there is a space for these blogs and it is entertainment. If you work somewhere in or near the tech/startup business but are required to generate revenue, these blogs are the yellow press of this segment. You read about who or what is hot or not, what seemingly important trends are arising and so on. But in the end of the day they don’t affect your business decisions. They just fit well as entertainment for the coffee break.