Comments on: Fail: AOL Makes $850 Million Bet on Engagement Advertising http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/ Keeping Tech Sexy Wed, 28 Oct 2009 02:05:44 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Drama 2.0 Is Dramadamus: Looking Back at My Predictions for 2008 : The Drama 2.0 Show http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/comment-page-1/#comment-42655 Drama 2.0 Is Dramadamus: Looking Back at My Predictions for 2008 : The Drama 2.0 Show Tue, 11 Nov 2008 06:53:05 +0000 http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/#comment-42655 [...] there were some notable acquisitions, namely AOL’s $850 million acquisition of Bebo, the vast majority of the hot Web 2.0 startups that have been the subject of fierce acquisition [...] [...] there were some notable acquisitions, namely AOL’s $850 million acquisition of Bebo, the vast majority of the hot Web 2.0 startups that have been the subject of fierce acquisition [...]

]]> By: Sally Wu http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/comment-page-1/#comment-6276 Sally Wu Fri, 14 Mar 2008 02:43:41 +0000 http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/#comment-6276 I think AOL's aquitision of bebo portends the end of bebo… http://webpoet.wordpress.com/2008/03/13/bebo-aol/ TWL I think AOL’s aquitision of bebo portends the end of bebo…
http://webpoet.wordpress.com/2008/03/13/bebo-aol/

TWL

]]> By: Commoncents http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/comment-page-1/#comment-6264 Commoncents Thu, 13 Mar 2008 21:50:12 +0000 http://www.drama20show.com/2008/03/13/fail-aol-makes-850-million-bet-on-engagement-advertising/#comment-6264 There seems to be a pattern here that is fueled in part by the corporate model which forces corporate execs to continue to satisfy impatient shareholders with ever rising quarterly returns. In an environment where retrenchment and reaccessment is warranted the pressing need to maintain your CEO's corner office and perks can only be satisfied if you keep feeding the monster. When you are in a position of really calling the shots like Ruppert Murdock, you make much smarter decisions when the board is not breathing down your neck to constantly beat last years figures. There seems to be a pattern here that is fueled in part by the corporate model which forces corporate execs to continue to satisfy impatient shareholders with ever rising quarterly returns. In an environment where retrenchment and reaccessment is warranted the pressing need to maintain your CEO’s corner office and perks can only be satisfied if you keep feeding the monster. When you are in a position of really calling the shots like Ruppert Murdock, you make much smarter decisions when the board is not breathing down your neck to constantly beat last years figures.

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