The Drama 2.0 Show Unveils New Logo
Posted on December 14, 2007
Filed Under Commercial Interruptions |
There’s nothing more important than brand image and after deciding that my logo simply wasn’t effectively conveying the Drama 2.0 brand, I turned to one of the most prominent corporate branding agencies in New York to develop a new logo for The Drama 2.0 Show. Dozens of focus groups and $115,000 later, I am pleased to unveil the new Drama 2.0 logo that you see above.
From the agency:
The Drama 2.0 Show’s previous logo was unsophisticated and did not reflect the indulgent yet low-key underground lifestyle of its author. To make the logo more modern, we incorporated an image of the high-definition television that sits in Drama 2.0’s St. Kitts guesthouse bathroom. The silhouetted gun-toting gangster, of course, is none other than Drama 2.0 himself and the silhouetted stripper is a representation of Drama 2.0’s penchant for women. These figures are silhouetted because it coveys the mystery that is the Internet’s version of Keyser Söze.
I’ve tentatively decided to change the old slogan, “No Beta Zone,” to “No Betas, Bitches” but Gallup is currently conducting a poll of affluent homes in Beverly Hills, Miami, Las Vegas, Atlanta, Chicago and New York to gauge the appeal of other slogans being considered:
- “You Don’t Want No Drama.”
- “Cayman Island Style, Sucking on Cohiba Cigars.”
- “Hate It or Love It.”
- “Everyday I’m Hustlin’.”
- “Checking Hoes Like Checking Accounts.”
- “I Can Make You a Celebrity Overnight.”
- “You Know What It Is.”
- “Every Word I Utter Is Simply Octane.”
- “I Make it Rain.”
- “There’s a Thousand Yous, There’s Only One of Me.”
- “I Keep the Bottle Poppin’ All Night Long.”
- “I Might Break You a Dub Off or Buy You a Drink.”
- “Don’t Ask Me What My Name Is, Stupid Bitch I’m Famous.”
- “I’m ‘Bout That Shit, You Just Blogging.”
- “Manipulate Ya Broad, Put Ya Chick on Craigslist.”
- “I’m Gettin’ Carpal Tunnel While I’m Countin’ All This Bread.”
- “I Ain’t Just Hittin You Buddy, I’m Warren Sapp’n Ya.”
- “No Bank Accounts, My Money’s in Bags.”
- “We Never Steal Cars But We Blog Hard.”
- “Ain’t ‘Bout No Funny Shit, Still Bitches, Blogs and Business.”
- “Young Enough to Know the Right Car to Buy, Grown Enough Not to Put Rims on It.”
- “If I Was You, I’d Love Me Too.”
- “If You Ain’t in It for the Money, Get Out the Game.”
Pending the results of the polling, feel free to get in touch and let me know your favorite.
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10 Responses to “The Drama 2.0 Show Unveils New Logo”
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Drama 2.0 spikes the Web 2.0 kool aid by providing critical analyses of Web 2.0, its people, its startups and its impact on the world of media. Other topics are explored when Drama 2.0 has been drinking too much 1975 Dom Perignon. Read more about the Internet's version of Keyser Söze and find out what people are saying.
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love it.
The tagline works, but I’m not down with the imagery. Why not a silhouetted Parker Posey, megaphone in hand, bearing down over an open laptop beneath it a pair of flip flops. Out the megaphone, she cries “no betas bitches!”
d- seriously like the furthest thing from what I ever would have conceived for you… so, spot on!
PS should it be ‘bitches’ ?
My top three choices for your slogan would be:
1. “I’m Gettin’ Carpal Tunnel While I’m Countin’ All This Bread.”
2. “Every Word I Utter Is Simply Octane.”
3. “If I Was You, I’d Love Me Too.”
These would also make great tats for the holiday season.
checking hoes like checking accounts
Funny, you write for half the population and it’s not the half you’re infatuated with.
Funny, I didn’t realize that I wrote for any portion of the population. After all, I don’t even exist.
Is it meant as some sort of ironic multiple layered self-parody? The whole “bitches” thing gives the image of “geeky guy pretending he’s making fun of the idiom and secretly believing he sounds cool by talking imitation-tough in a cartoon context”. I think it misses out on being cleverly self referential.
To be blunt, my first impression was “oh god, is this blog worth reading any more if the author thinks that’s funny?”
WOW some folks are way too serious..I think its funny.
mike: ironic multi-layered self-parody? I think you’re being too analytical. Or giving me too much credit. Take your pick.
Whatever the case, if you keep reading my blog, I’ll do something cleverly self-referential at some point. I promise!