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	<title>Comments on: More Anecdotal Evidence Social Networks Aren&#8217;t Delivering for Advertisers</title>
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	<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/</link>
	<description>Keeping Tech Sexy</description>
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		<title>By: Social Media in the Inc. 500 - Promotional Bullshit Masquerading as Research : The Drama 2.0 Show</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-21198</link>
		<dc:creator>Social Media in the Inc. 500 - Promotional Bullshit Masquerading as Research : The Drama 2.0 Show</dc:creator>
		<pubDate>Thu, 21 Aug 2008 14:04:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-21198</guid>
		<description>[...] Is that the case? There are skeptics and there is no shortage of companies detailing their less-than-stellar (and more-than-realistic) results. Those relying on social media spending and social media fanboys [...]</description>
		<content:encoded><![CDATA[<p>[...] Is that the case? There are skeptics and there is no shortage of companies detailing their less-than-stellar (and more-than-realistic) results. Those relying on social media spending and social media fanboys [...]</p>
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		<title>By: Ben Ayers &#187; Saul Klein says &#8216;buy social&#8217; (well, he would)</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-11572</link>
		<dc:creator>Ben Ayers &#187; Saul Klein says &#8216;buy social&#8217; (well, he would)</dc:creator>
		<pubDate>Wed, 02 Jul 2008 15:38:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-11572</guid>
		<description>[...] popular social networks are still on the bottom of the totem pole - for good reason. For many, they haven&#8217;t delivered ROI and for logical reasons, they may never be able to do [...]</description>
		<content:encoded><![CDATA[<p>[...] popular social networks are still on the bottom of the totem pole &#8211; for good reason. For many, they haven&#8217;t delivered ROI and for logical reasons, they may never be able to do [...]</p>
]]></content:encoded>
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		<title>By: The Rise and Fall of Facebook : The Drama 2.0 Show</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-5383</link>
		<dc:creator>The Rise and Fall of Facebook : The Drama 2.0 Show</dc:creator>
		<pubDate>Sun, 24 Feb 2008 07:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-5383</guid>
		<description>[...] costs, its ability to monetize is still stuck in first gear. More traditional ads have provided paltry results, it&#8217;s pretty obvious that brands paying $50,000 to $300,000 for Facebook pages are wasting [...]</description>
		<content:encoded><![CDATA[<p>[...] costs, its ability to monetize is still stuck in first gear. More traditional ads have provided paltry results, it&#8217;s pretty obvious that brands paying $50,000 to $300,000 for Facebook pages are wasting [...]</p>
]]></content:encoded>
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		<title>By: The Social Media Debates: Round 3 : The Drama 2.0 Show</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-4377</link>
		<dc:creator>The Social Media Debates: Round 3 : The Drama 2.0 Show</dc:creator>
		<pubDate>Tue, 05 Feb 2008 02:10:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-4377</guid>
		<description>[...] for the vast majority of companies trying to engage in social media marketing, the conversation has not been profitable. In the world of social networks, for instance, after Google&#8217;s disappointing earnings that [...]</description>
		<content:encoded><![CDATA[<p>[...] for the vast majority of companies trying to engage in social media marketing, the conversation has not been profitable. In the world of social networks, for instance, after Google&#8217;s disappointing earnings that [...]</p>
]]></content:encoded>
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		<title>By: Who Clicks on Ads? Most Likely Not the People You Want : The Drama 2.0 Show</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-996</link>
		<dc:creator>Who Clicks on Ads? Most Likely Not the People You Want : The Drama 2.0 Show</dc:creator>
		<pubDate>Sun, 09 Dec 2007 07:13:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-996</guid>
		<description>[...] Facebook probably has a much more &#8220;appealing&#8221; demographic makeup. But if its users aren&#8217;t clicking on ads, what good is its more appealing demographic makeup? Perhaps there is a business opportunity here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook probably has a much more &#8220;appealing&#8221; demographic makeup. But if its users aren&#8217;t clicking on ads, what good is its more appealing demographic makeup? Perhaps there is a business opportunity here. [...]</p>
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		<title>By: inqk.net &#187; Technology &#187; Social Network Advertising</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-494</link>
		<dc:creator>inqk.net &#187; Technology &#187; Social Network Advertising</dc:creator>
		<pubDate>Mon, 08 Oct 2007 08:32:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-494</guid>
		<description>[...] networks seems to be limited only by one&#8217;s imagination. All good so far but as some have asked, how successful is this kind of advertising [...]</description>
		<content:encoded><![CDATA[<p>[...] networks seems to be limited only by one&rsquo;s imagination. All good so far but as some have asked, how successful is this kind of advertising [...]</p>
]]></content:encoded>
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		<title>By: Will Second Life Continue to Get Second Chances? : The Drama 2.0 Show</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-163</link>
		<dc:creator>Will Second Life Continue to Get Second Chances? : The Drama 2.0 Show</dc:creator>
		<pubDate>Wed, 01 Aug 2007 15:15:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-163</guid>
		<description>[...] clearly has a large, engaged audience, companies like Facebook should also be concerned since anecdotal evidence seems to be indicating that they too are not delivering for marketers.   Share and Enjoy: These [...]</description>
		<content:encoded><![CDATA[<p>[...] clearly has a large, engaged audience, companies like Facebook should also be concerned since anecdotal evidence seems to be indicating that they too are not delivering for marketers.   Share and Enjoy: These [...]</p>
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		<title>By: Facebook to Turn LinkedIn into LinkedOut? : The Drama 2.0 Show</title>
		<link>http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/comment-page-1/#comment-89</link>
		<dc:creator>Facebook to Turn LinkedIn into LinkedOut? : The Drama 2.0 Show</dc:creator>
		<pubDate>Sat, 14 Jul 2007 05:10:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.drama20show.com/2007/07/13/more-anecdotal-evidence-social-networks-arent-delivering-for-advertisers/#comment-89</guid>
		<description>[...] Facebook, on the other hand, is almost entirely dependent on advertising revenues, and if it is unable to satisfy advertisers over the long haul, it faces considerable [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook, on the other hand, is almost entirely dependent on advertising revenues, and if it is unable to satisfy advertisers over the long haul, it faces considerable [...]</p>
]]></content:encoded>
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